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Sleeping Beauty / Sleeping Beauty / Sleeping Beauty / Sleeping Beauty / Sleeping Beauty / Sleeping Beauty /
Completed
January 2026

OverviewSleeping Beauty is a conceptual luxury lingerie brand created around confidence, femininity and timeless elegance. The project brings together a refined visual identity, premium packaging, boutique concepts, editorial fashion imagery and art direction to create a cohesive, elevated brand experience across every customer touchpoint.

CategoryLuxury Fashion Branding
ClientSleeping Beauty
Duration6 Weeks
LocationConcept Project
TypeBrand Identity, Packaging Design, Fashion Campaign, Art Direction
Live Website →
Sleeping Beauty luxury lingerie magazine and editorial brand presentation
Sleeping Beauty premium lingerie label and visual identity design
Sleeping Beauty fashion model outside a luxury lingerie boutique
Sleeping Beauty luxury lingerie packaging box design
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© Selected Works (WDX® — 04) Design & Strategy
Web Design | Branding
Atelier 09(01)
Brand Identity
Aytten Jewelry(02)

Help
Center

(FAQ)
FAQ.

Clarifying our process
and Design Deliverables
with Transparent
and Honest Answers.

01What services do you offer?
+
"I specialize in visual identity and web experiences. This includes custom logo marks, typography styling, and complete brand systems, as well as front-end web development, bespoke UI/UX design, and custom website builds tailored to your specific needs."
02What is your typical turnaround time?
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"Timeline depends on the scope of the project. A custom visual identity or a dedicated landing page typically takes 2–4 weeks. Complete branding packages combined with full website design and development usually take 6–8 weeks."
03What tools do you use for your design process?
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"For visual branding and asset creation, I utilize the full Adobe Creative Suite. Interactive layouts and UI/UX design are crafted extensively in Figma. When it comes to the web, I write clean, custom HTML, CSS, and JavaScript, ensuring every digital project is fast, scalable, and completely tailor-made."
04Can you handle both design and development?
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"Yes, absolutely. One of my biggest strengths is bridging the gap between aesthetics and code. I handle the entire lifecycle of a project from the initial creative strategy to executing the final launch."
05Do you offer brand strategy too?
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"Yes. I believe beautiful design is ineffective without proper intent. Before diving into visuals, I analyze your target audience, industry landscape, and business goals to ensure every design decision is strategic."
06What's your design process like?
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"My process is divided into three phases: Discovery & Strategy, Visual Design (crafting the logos, layouts, and UI), and Development & Launch (coding, optimization, and pushing the final product live)."
© Final Section (WDX® — 04) Studio Wrap
Reach Out — Let's Work — Reach Out — Let's Work — Reach Out — Let's Work —

Let's build
together

Mailinfo@imdesign.rs→ Phone+381612794794→ OfficeSerbia→ LinkedInIM Design→
Irena M, designer and founder of IM Design
© IM - Design & Strategy
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